"Promoted Sire" & Advertising Contributions
Posted: 10 Apr 2018, 15:39
So the idea Cliff and I were talking about was a "promoted sire" item in the karma shop which is available for 10 karma. When bought, the karma purchase will go directly to advertising Path on Facebook and Google.
In return, assuming your siring settings allow it, you'll be guaranteed to show up on the potential sires list for any newbie making a character, for 1 full week afterwards. The player will also go down as having been referred by you (as they likely would be, due to the advertising), which means potential karma rewards later.
10 karma worth of advertising would equal roughly 300-500 advertisement engagements, and potentially a lot of sign ups as a result. The engagements also help the Path social media to stand out and increase the number of page likes, having a good knock on effect. The ads are targeted to a mixture of things, including some or all of the following, depending on the ad we're going with that week: browser based games, role-playing, forum role play, RPGs, LARP, vampires, creative writing. A few days ago I ran an ad for a total of $3, which ended with around 7-10 newbies signing up, and at least one has hung around.
The advantages of being a sire to many newbies is that you get a chance to gather these newbies up and show them the ropes, and potentially form a new faction / clique / bloodline of new people. Those showing they are really great at keeping newbies around might even be offered a first generation vampire slot later down the line.
My thinking is that if we went ahead with this item, we'd do it once the app is up and running, in order to maximise the influx of new people all at once, to encourage them all to stick around.
The question is, would you be interested in this item?
In return, assuming your siring settings allow it, you'll be guaranteed to show up on the potential sires list for any newbie making a character, for 1 full week afterwards. The player will also go down as having been referred by you (as they likely would be, due to the advertising), which means potential karma rewards later.
10 karma worth of advertising would equal roughly 300-500 advertisement engagements, and potentially a lot of sign ups as a result. The engagements also help the Path social media to stand out and increase the number of page likes, having a good knock on effect. The ads are targeted to a mixture of things, including some or all of the following, depending on the ad we're going with that week: browser based games, role-playing, forum role play, RPGs, LARP, vampires, creative writing. A few days ago I ran an ad for a total of $3, which ended with around 7-10 newbies signing up, and at least one has hung around.
The advantages of being a sire to many newbies is that you get a chance to gather these newbies up and show them the ropes, and potentially form a new faction / clique / bloodline of new people. Those showing they are really great at keeping newbies around might even be offered a first generation vampire slot later down the line.
My thinking is that if we went ahead with this item, we'd do it once the app is up and running, in order to maximise the influx of new people all at once, to encourage them all to stick around.
The question is, would you be interested in this item?