There is a section on alignments on the wiki that will further detail how to gain a "lawful" and "kind" character vs a "criminal" or "cruel" character. Since it is embedded inside another page I'll repost it here for your convenience:
There are a few things missing. Killing Zombies will also move your bar toward Lawful for example but this list is a pretty good guide.Alignment
The Alignment chart appears on the Character Sheet - it is not influenced by Settings, but by character actions on the grid. It has four directions: Kind - Cruel and Lawful - Criminal. A red x marks where the character's alignment is, and it slides according to character behaviour.
You are the only one who will ever be able to see your character's Alignment. Even characters with Appraisal won't be able to see it.
Alignment modifiers
Kind:
Gift giving
Using powers to help allies
Talking your way out of a fight instead of using violence
Selling an item (via auction) at less or equal of its value price tag (selling an item for $1 increases this further)
Cruel
Killing human NPCs (guards and cops, but not Blood Thieves)
Hunting animals
Lawful
Hitting people with high bounties
Feeding on rats or bunnies instead of humans
Criminal
Stealing
Breaking and Entering
Hacking
The purpose of this feature won't come until later. For now it's purely for fun. Eventually it MIGHT be used to determine your reputation, and would cause random NPCs to approach you, asking for help, such as a criminal if you have a rep as a criminal.
Your choices on "investigations" that appear randomly on the Harper Rock exterior map also factor in though as a pure human your success rate may be fairly low on these they are a great way to gain Exp for humans. You get 100 points for success (same as killing a strong NPC) and 25 points (same as killing a weak NPC for only 1/2 the energy) for failure and they only cost 2.0 Energy as opposed to 4.0 for hacking, fighting, rituals, etc or 8.0 for B&E. If you have a car, a ton of gas and money you can speed level your character fairly easily using the Oracle mentioned earlier in this thread.
Outside of this as a pure human you miss out on reporting Wraith guides for 100 exp a pop and of course the low stats and high amount of exp needed to gain a level will keep your advancement retarded in comparison to pathed humans or vampires.
Hopefully some of this helped a little.
Enjoy.